* #TheNewKia was a sponsored brand experience, but all opinions are my own.
Do you remember when I shared with you a few weeks ago that I received an exciting email from Kia inviting me to an exclusive, rockin’ event in San Diego called #TheNewKia? (read this post to refresh your memory)
Now that it has been a couple of weeks since the trip I decided it was time to share the truth with you about my experience and the incredible things that I learned, not only about Kia’s new vehicles (Optima Plug-In, Optima Hybrid, Niro and the Soul EV) but also their brand and what it embodies.
First and foremost I want to let you know that attending this brand experience in San Diego, thanks to Kia, absolutely blew my mind.
From the beautiful city of San Diego, to the fabulous Hard Rock Hotel, to the perfectly planned events, the vehicles, the food and the incredible people I met and now consider Kia family, I simply can not stop thinking about or gushing over this event.
Let Me Tell You The Truth About #TheNewKia
Truth: Kia has grown more than other auto brand in the US within the past 20 years.
Truth: music plays a huge role in Kia’s DNA. Kia urges you to stand out from the crowd and play your favorite music loud and proud, especially through the incredible harman/kardon speakers in many of the new Kia vehicles.
Truth: 2016 was the first time in 27 years that a luxury vehicle brand was not #1 on J.D. Power & Associates Initial Quality list. In case you haven’t guessed already, it was Kia that held that #1 position. It was also the second consecutive year that Kia led all non-premium makes in initial quality.
Guess what? As I was writing this post I received some very exciting news. Kia topped J.D. Power’s Initial Quality list for the second straight year in a row! See the fabulous announcement here.
Truth: the new Kia Optima Plug-in Hybrid would allow you to drive from San Diego to San Francisco without ever stopping for gas. Pretty impressive right?
Truth: the Kia Optima Plug-in Hybrid can actually charge while you are driving.
Truth: The Kia brand goes beyond so much more than cars. When you see, ride in or drive a Kia vehicle it is about the whole experience. It is an indescribable feeling that you get knowing a car is your companion along the road, instead of simply an object to drive.
You feel a connection with the car as well as an excitement when thinking about all of the miles you will drive and the memories you will make.
When you are inside the new Kia vehicles you won’t be able to resist singing your favorite songs loudly or even playing car karaoke with friends, thanks to the amazing harman/kardon audio system.
You can really enjoy car rides like never before by letting the fantastic sound coming out of the speakers transport you to and from your destinations while wrapping you in a feeling of being at your favorite artist or band’s concert.
The most important truth of all that I learned and have embraced tightly from the new Kia experience is that Kia encourages love, building relationships and friendship, all the good things in life.
I will admit that I did not know many of the other 49 influencers who attended The New Kia event, but so many of us quickly bonded and formed friendships over our excitement for learning more about Kia and its new vehicles.
We explored together and made memories that will last a lifetime, which is what Kia stands for and why I’m so excited over all of the truths I learned about the new Kia.
Head on over to Kia’s website to learn more about the new Kia vehicles and start sharing some soul.
Please stay tuned because I have even more exciting news to share with you very shortly!